Visual Marketing | Logos | Branding +
Hi! I’m Sarah. Your brand and visual marketing expert…
Meet Sarah
I work with small businesses who don’t have a marketing team but want their brand and marketing to finally make sense. Through my consultancy and support – known as The Design Solution – I help you align your message, your visuals, and your marketing so they all work together.
This isn’t about pretty graphics. It’s about giving your business the clarity and consistency it needs to attract the right customers and grow.
👉 Want to know how I can add real value and visibility to your business? Let’s chat.
Visual Marketing
Every business needs visual marketing that works.
It doesn’t matter how good your product or service is — if your brand and marketing don’t communicate the right message, your audience won’t take notice.
Visual marketing is everything your customer sees: your logo, website, signage, social media, and even your business cards. If it’s inconsistent, it confuses people. If it’s clear and aligned, it builds trust.
That’s why I created The Design Solution – tailor-made support to get your branding, design, and marketing working together so your business can stand out and show up with confidence.
Logos and Branding
First impressions matter.
Your logo and branding aren’t just decoration — they’re how your customers decide if they trust you. Strong branding creates recognition, communicates the right message, and makes your business memorable.
Branding is about more than a logo. It’s how you communicate at every touchpoint, and how customers feel when they interact with your business. Get it right, and it builds confidence. Get it wrong, and it creates doubt.
At Sarah Bates Design, we help you build branding that works — clear, consistent, and designed to attract the right customers.

Websites, Signage +
Your website is your shop window.
It’s where people go to decide if they want to work with you — so it has to be clear, consistent and customer-focused. We’ll make sure it says exactly who you are, who it’s for, why it matters and how you help them.
Signage is your free advertising. From shops to vans to offices, it tells people who you are before they’ve even spoken to you. It needs to look good, be consistent with your brand and create the right impression.
We’ll make sure all your visual touchpoints — online and offline — are aligned, so your business looks professional and credible everywhere it shows up.
The Design Solution
Tailored brand & marketing support designed around your business.
If your marketing feels confusing, inconsistent or stuck, this is how we fix it:
✔ Align your message, proposition and services with your target audience
✔ Make sure your branding is consistent everywhere it appears
✔ Focus on the right media and messaging for your goals
✔ Build a clear foundation for growth with effective visual marketing
The Design Solution isn’t just about logos or graphics — it’s about designing the right strategy so your brand and marketing actually work together.
👉 Your first step to clarity, consistency and growth.