Logos & Branding
Logos & Branding
Your logo is how customers recognise your business. It is the mark they look for when finding you again. And it is often the reason they trust you before they even make contact.
Your brand is what people remember, feel and say about your business when you’re not in the room. It’s the experience.
When your logo & branding are unclear, your marketing has to work harder. When it’s right everything becomes easier. Your marketing feels joined up. Your business looks established and instills trust.
You should feel proud to put your logo everywhere, not embarrassed. When it feels right to wear your brand – it’s usually the moment you know it truly represents your business. It gives you and your team confidence.
Every brand system I design is shaped by over 30 years of experience, which means you get a unique, original logo designed specifically for your business to attract your audience.
The Brand Process
A logo is not a brand. But a brand cannot exist without a logo – it’s the identity by which it’s recognised.
In a world of AI generated logos and templated identities it has never been easier to look polished and never been harder to stand out. Generic branding leads to generic perception and most businesses are anything but generic.
Branding is about influence, experience and feeling. It is how you shape perception through clarity consistency and visual communication.
My process starts with understanding your business before designing anything. I ask why a lot. We look at your values, goals, audience and brand personality and how those should be expressed visually. From there identity design becomes purposeful not decorative.
Brand Packages
Your brand identity is a business asset. It should support growth, sharpen positioning and make your marketing more effective.
I offer three brand services to support different stages of business growth from strategic clarity through to full brand identity and marketing ready assets. Each option is built on the same foundation insight first, design second.
If you’re unsure which route is right, that’s normal. We’ll work it out together.
Please get in touch as I’d love to hear all about your ideas and goals.
Brand Review Workshop
Best for: Business owners who want clarity on whether their brand is helping or holding them back before making bigger decisions.
If your brand feels unclear inconsistent or slightly out of step with where your business is now, this workshop brings focus. We review your existing brand, explore your values, goals, audience and brand personality and look honestly at how your brand is currently showing up.
You’ll come away knowing what to keep, what to refine and what to stop second-guessing, so you can move forward with confidence and direction.
Payment: A 50% non-refundable deposit is required to secure your workshop date and cover the research and preparation undertaken, in advance of the session. The remaining 50% is payable on the day of the workshop.
Brand Identity
Best for: Businesses ready to define or refine their brand identity with confidence and get it right this time.
This package includes a Brand Workshop and begins with a deep understanding of your business. We get clear on your goals, values, personality and tone of voice, alongside who you are trying to attract – how you sit in your market and what sets you apart from competitors.
From there your brand identity is developed through a structured, guided process that shapes insight into a clear, visual direction, then refinement until it feels right for your business.
Every decision is made with real-world use in mind so your brand works consistently across your website, marketing and communications. You will come away with a confident, brand identity and clear guidance on how to use it without second guessing.
Payment & Ownership – A 50% non-refundable deposit is required to secure your start date, with the remaining 50% payable on completion. Copyright is assigned in full once final payment has been received.
Payment plans may be available – please note that spreading the cost increases the overall project fee.
Brand & Strategy Package
Best for: Rebrands or ambitious start-ups who want the complete package – everything designed, it’s all consistent and ready to go, so you can focus on promoting your business straight away.
This package includes a Brand Workshop and full Brand Identity process with added focus on application.
We take the same depth of understanding of your goals, values, audience, brand personality, positioning and use it to not only define your brand but also actively apply it.
Alongside your brand identity, a tailored toolkit is created with the most relevant marketing pillars for your business – so your brand is immediately usable and consistent wherever it shows up.
Brand guidelines, social media assets, email header & business card are included as standard, and then we add in a little extra – the thing that’s going to effectively promote your business.
This is for businesses who want Momentum as well as Clarity. You leave with a brand system that is grounded in strategy, confident in expression and ready to support growth.
Payment & Ownership – A 50% non-refundable deposit is required to secure your start date, with the remaining 50% payable on completion. Copyright is assigned in full once final payment has been received.
Payment plans may be available – please note that spreading the cost increases the overall project fee.