Logos & Branding
Logos & Branding
Your logo is how customers recognise your business. It is the mark they look for when finding you again. And it is often the reason they trust you before they even make contact.
Your brand is what people remember, feel and say about your business when you’re not in the room. It’s the experience.
When your logo & branding are unclear, your marketing has to work harder. When it’s right everything becomes easier. Your marketing feels joined up. Your business looks established and instills trust.
You should feel proud to put your logo everywhere, not embarrassed. When it feels right to wear your brand – it’s usually the moment you know it truly represents your business. It gives you and your team confidence.
Every brand system I design is shaped by over 30 years of experience, which means you get a unique, original logo designed specifically for your business to attract your audience.
The Brand Process
A logo is not a brand. But a brand cannot exist without a logo – it’s the identity by which it’s recognised.
In a world of AI generated logos and templated identities it has never been easier to look polished and never been harder to stand out. Generic branding leads to generic perception and most businesses are anything but generic.
Branding is about influence, experience and feeling. It is how you shape perception through clarity consistency and visual communication.
My process starts with understanding your business before designing anything. I ask why a lot. We look at your values, goals, audience and brand personality and how those should be expressed visually. From there identity design becomes purposeful not decorative.
Brand Packages
Your brand identity is a business asset. It should support growth, sharpen positioning and make your marketing more effective.
I offer three brand services to support different stages of business growth; from strategic clarity workshop through to full brand identity and marketing ready assets. Each option is built on the same foundation insight first, design second.
If you’re unsure which route is right, that’s normal. We’ll work it out together.
Please get in touch as I’d love to hear all about your ideas and goals.
Brand Review
Best for: established businesses whose brand has drifted from where the business is now.
What you get
✔ A review of your brand, an audit of how it shows up and research into your competitors, all before we meet
✔ A two-hour session, in person or on Zoom, on your personality, voice and consistency everywhere customers meet you
✔ A written report and action plan: tighten up, rebrand or a priced piece of work
✔ A free follow-up call whenever you’re ready
Logo & Brand Identity
Best for: confident owners who want their brand properly defined and designed, and are happy to apply it themselves.
This starts with a discovery session, design comes second. We start by understanding your business, then build an identity that works across your website, marketing and communications intended for your specific audience.
What you get
✔ Brand discovery session: your goals, values, audience, market and competitors
✔ Visual direction, developed and refined with you – number of concepts and refinement rounds
✔ Your logo – primary, secondary and icon versions
✔ Colour palette and typography
✔ Brand guidelines, so you know exactly how to use it all
✔ Final files in all formats, for print and web
✔ Full copyright, assigned to you once final payment is received
Payment & Ownership – A 50% non-refundable deposit is required to secure your start date, with the remaining 50% payable on completion. Copyright is assigned in full once final payment has been received.
Brand Identity & Toolkit
Best for: rebrands and ambitious start-ups who want it all done and ready to use on day one.
Everything in Logo & Brand Identity, plus the thinking behind it and the tools to put it to work. You choose the assets you’ll actually use, so nothing gets made and left in a folder.
What you get
✔ Everything listed in Logo & Brand Identity
✔ Your brand personality and tone of voice, so your business sounds like you
✔ Strategy, with direction on how your brand should communicate across your marketing
✔ A promotional piece of your choice to start winning work: a small leaflet or flyer
✔ Three more assets of your choice from the list below
Choose three:
Social media templates in Canva · Social media headers · Business cards · Email signature · Presentation or proposal template
Payment & Ownership – A 50% non-refundable deposit is required to secure your start date, with the remaining 50% payable on completion. Copyright is assigned in full once final payment has been received.