Brand and Logo Design
Branding & Logos
Your brand is not what you say it is. It’s what people remember, feel and say about you when you’re not in the room.
Your logo is the most concentrated expression of that. It is how customers recall you at speed. It is the mark they look for when choosing you again. And it is often the reason they trust you before they ever make contact.
When branding is unclear your marketing has to work harder. When it is right everything becomes easier. Your website feels more confident. Your marketing feels joined up. Your business looks established even as it grows.
You should feel proud to put your logo on your website, your marketing and your clothing. That moment when it feels right to wear your brand is usually the moment you know it truly represents your business.
Every brand I design is shaped by over 30 years of experience in branding and marketing, including 20 years teaching design. This is not trend-led or guesswork. It is an informed judgment applied with intent.
The Brand Process
A logo is not a brand. But a brand cannot exist without one.
In a world of AI generated logos and templated identities it has never been easier to look polished and never been harder to stand out. Generic branding leads to generic perception and most businesses are anything but generic.
Branding is about influence. It is how you shape perception through clarity consistency and visual communication.
My process starts with understanding your business before designing anything. We look at your values, goals, audience and brand personality and how those should be expressed visually. From there identity design becomes purposeful not decorative.
This is not about my style. It is about designing with context judgement and long term use in mind so your brand works in the real world not just on a presentation slide.
Brand Packages
Your brand identity is a business asset. It should support growth, sharpen positioning and make your marketing more effective.
I offer three brand services to support different stages of business growth from strategic clarity through to full brand identity and marketing ready assets. Each option is built on the same foundation insight first, design second.
If you’re unsure which route is right, that’s normal. We’ll work it out together.
Please get in touch as I’d love to hear all about your ideas and goals.
Brand Review Workshop
Best for: Business owners who want expert clarity on whether their brand is helping or holding them back before making bigger decisions.
If your brand feels unclear inconsistent or slightly out of step with where your business is now, this workshop brings focus. We review your existing brand, explore your values, goals, audience and brand personality and look honestly at how your brand is currently showing up.
You’ll come away knowing what to keep, what to refine and what to stop second-guessing, so you can move forward with confidence and direction.
Payment: A 50% non-refundable deposit is required to secure your workshop date and cover the research and preparation undertaken, in advance of the session. The remaining 50% is payable on the day of the workshop.
Brand Identity
Best for: Businesses ready to define or refine their brand identity with confidence and get it right this time.
This package includes the Brand Research Workshop and begins with a deep understanding of your business. We get clear on your goals, values, personality and tone of voice, alongside who you are trying to attract – how you sit in your market and what sets you apart from competitors.
From there your brand identity is developed through a structured, guided process that shapes insight into a clear, visual direction, then refinement until it feels right for your business.
Every decision is made with real-world use in mind so your brand works consistently across your website, marketing and communications. You will come away with a confident, brand identity and clear guidance on how to use it without second guessing.
Payment & Ownership – A 50% non-refundable deposit is required to secure your start date, with the remaining 50% payable on completion. Copyright is assigned in full once final payment has been received.
Payment plans may be available – please note that spreading the cost increases the overall project fee.
Brand Identity + Toolkit
Best for: Rebrands or ambitious start-ups who want the complete package – everything designed, consistent and ready to go so you can focus on marketing your business straight away.
This package includes the Brand Research Workshop and full Brand Identity process with added focus on application. We take the same depth of understanding of your goals, values, audience, brand personality, positioning and competitive landscape and use it to not only define your brand but actively apply it.
Alongside your brand identity, a tailored toolkit is created using the most relevant marketing pillars for your business – so your brand is immediately usable and consistent wherever it shows up.
This is for businesses who want momentum as well as clarity. You leave with a brand that is grounded in strategy, confident in expression and ready to support growth.
Payment & Ownership – A 50% non-refundable deposit is required to secure your start date, with the remaining 50% payable on completion. Copyright is assigned in full once final payment has been received.
Payment plans may be available – please note that spreading the cost increases the overall project fee.