Logo Design, Website and Signage

Client: Holmes Dog Walking

Cara Holmes, (Holmes Dog Walking) was embarking on a career change and realised she needed professional help in setting up her business, she wanted to do things right from the start and knew her business had to look professional and trustworthy.

I was approached to design her logo and apply this to workwear, vehicle signage, stationery and website – everything she needed to set up her business.


The more I understood the vision for the business, Holmes Dog Walking and got to know Cara, it was obvious that the logo design had to reflect her personality and her incredible passion for her dogs. The finalise logo design incorporates the silhouettes of her own dogs and when combined with the hand-written script font of the business name – communicates a personal informal feel, complemented by the Gill Sans font giving a professional edge to the design. It was great to work with Cara and she realised, despite her efforts, my love for dogs is limited!

Logo Design + Print Design | Holmes Dog Walking
Logo Design + Website | Holmes Dog Walking


I designed the logo identity, stationery, postcards to promote Holmes Dog Walking, workwear, vehicle livery and the website which elevated the business and enabled Cara to share with her customers those fabulous ‘doggie recipes’.

“Sarah was recommended to me and WOW… what a recommendation. I was in the process of starting a new business and I needed a logo. Sarah has brilliant listening skills and came to me with a portfolio of ideas that had previously just been my imagination. They were amazing. She has a real passion for her work but also delivers in a really friendly, approachable up beat way. Sarah was ‘on-fire’ delivered everything I asked. Guiding me through the maze of website blogs and advising me on the best way to promote my business was invaluable. My new van graphics look amazing and have already generated 4 new clients in 2 weeks which is brilliant.

I really enjoyed working with Sarah, but I have to admit it didn’t feel like work, it was fun and the outcome is fantastic. I would recommend Sarah without a doubt. Thank you.”